EGUIDE:
In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.
EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
WHITE PAPER:
This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
EBOOK:
This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
EGUIDE:
Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
WHITE PAPER:
In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
WHITE PAPER:
While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
WHITE PAPER:
Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
WHITE PAPER:
In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
