EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EZINE:
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
EZINE:
Positive customer experiences play a critical role in the success of your business, and investing in a CX management platform can keep these experiences feeling top tier—read this buyer's handbook for 7 features of CX management tools that you should consider before making the final decision.
EGUIDE:
In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
EGUIDE:
Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.
EGUIDE:
In this e-guide, discover how to improve communication between contact center agents and customers by integrating an automated contact service.
EGUIDE:
In this e-guide, uncover how Microsoft is establishing new incentives and compensation strategies to better align field sales and channel partners, and how (and why) Microsoft is planning to focus its future on Dynamics 365, AI and digital transformation. Plus, learn how new CRM tools are revolutionizing engagement.
EBOOK:
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
